TemplateZone.com Releases Email Marketing Reference Book with Email Newsletters Focus

TemplateZone.com today announced availability of a new email marketing reference book for small businesses: 'Email Newsletters 101'.

Cambridge, MA (PRWEB) January 27, 2005 -- TemplateZone.com today announced availability of a new email marketing reference book for small businesses: 'Email Newsletters 101'. Available for free download in PDF format through March 31st, 'Email Newsletters 101' contains practical email marketing advice geared specifically for the small office and home office business person. The PDF eBook 'Email Newsletters 101' is a free download available through March 31st at http://www.templatezone.com/html-email-software/email-newsletters-101.asp

"As the makers of High Impact eMail 3.0, we have a vested interest in showing the small business market that email marketing can and should be a critical part of the marketing effort," said Jim Kinlan of TemplateZone.com. "An email newsletter done the right way will deliver value to your reader, and become a valuable tool for you." Tackling the production of a regularly sent email newsletter can be an overwhelming task for a resource-challenged small business. Using 'Email Newsletters 101' as a best practices guide, the small business can eliminate the guess work that leads to mistakes, and produce an email newsletter the right way, the first time.

As email newsletters have become a more common component of the email marketing mix, more businesses are sending them out, increasing competition. 'Email Newsletters 101' was written to help the small business deliver value to their readers. Over the course of its 150 pages, 'Email Newsletters 101' covers the following topics in-depth:

-Writing effective email newsletter content, including titles and subject lines
-Developing an email newsletter production schedule
-Best practices information, including how to make a call to action, archiving and mixing information with promotional content
-Privacy issues and CAN-SPAM
-Design, layout and HTML versus text email
-Distribution, list management and deliverability issues
-Your email newsletter and Search Engine Optimization
-How to use High Impact eMail 3.0 to develop the email newsletter

'Email Newsletters 101' has a regular retail price of $29.95 but will be available for free download through March 31st. Visit http://www.templatezone.com/html-email-software/email-newsletters-101.asp to download the PDF eBook today.

About the author
'Email Newsletters 101' was written by Michael Griffin and TemplateZone.com, with contributions from Greg Jarboe of SEO-PR (www.seo-pr.com) and Mark Scapicchio (www.scapicchio.com).

About TemplateZone.com
TemplateZone.com (http://www.templatezone.com) is an online store that sells software products designed to increase small business productivity. Along with High Impact eMail 3.0, TemplateZone.com also sells OfficeReady Pro 3.0, templates for Microsoft Office, employee handbook software, business plan software and marketing plan software.