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There are two nagging problems I have
with a lot of self-proclaimed experts that give advice out left and right.
1) They tell you what you're doing wrong but they don't show you how to do
it right. 2) They say the same thing that the other self-proclaimed
experts say.
But then there are some "experts" who
are EXPERTS. They know what they're talking about and their advice
actually works! If you're anything like we are, you get bombarded by
information every day. We know how tough it is to filter the quality from
the questionable. With that in mind, we bring you some trusted resources
for the small office/home office business person.
Closing
the Sale Resources
Psychotactics.com
by Sean D’Souza
Sean D’Souza makes me paranoid. He is a master of the consumer mind. Every
word he writes, I wonder “Is he trying to manipulate my mind?” “What does
he want me to think?” Sean is all about the psychology of marketing. His
advice is extremely compelling and makes intensive, mind-splitting points
that make you crave his articles. Check out
Sean's website.
The Power of Saying ‘You Can’
by Nick Usborne
All
I have to say about
this article is this: It makes sense. It’s easy to do.
And it works. Check out Nick's
website too.
Small Business
Resources
Business Know How
by Janet Attard
Subscribe to her newsletter. You’ll be glad you did it.
Business Know How
covers a large range of topics that are very helpful for Small Businesses.
What I like about the articles is that it doesn’t speak down to you, but
it doesn’t assume you know everything either. Just solid advice with a
real small business mind set. Subscribe
here.
The Art of Self Promotion
by Ilise
Benun
Here is
an invaluable book that offers information and easy-to-use marketing tools
for small business owners, consultants and freelancers.
Subscribe to her newsletter if you want to get more simple, useful
tips that will help you garner new business.
Marketing & Copywriting Resources
Bob Bly
Copywriter
If
you hire Bob Bly for copywriting help, you are in for a treat. If you
don't, you can still get
free tips at his site. I have met him at a number of conferences and
his tips and techniques are terrific.
MarketingProfs.com
by Anne Handley
Cutting edge marketing concepts and strategies for Internet businesses
delivered in articles and commentaries. This site features analysts,
marketing professionals and professors who cut through the hype and help
you improve your business practices. See an example of a recent
MarketingProfs newsletter.
WordBiz Report
by Debbie Weil
Don't you sometimes get the idea that an "expert's" advice is just a bit
stale? Not so with the WordBiz Report. Debbie's articles are savvy and
practical. She's up-to-date so she'll keep you current with the latest
e-marketing tips and tricks. Subscribe to
Debbie's newsletter.
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