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Company Background
As the
premier Austin, Texas
showroom for contemporary art and furnishings, SPAZIO offers enduring
design choices for living and office space. Featuring internationally
acclaimed brands and a commitment to providing outstanding customer
service, SPAZIO has managed to capture and retain a healthy base of
customers. As a result, SPAZIO has been rewarded with success and growth.
Using Email to
Dialogue with the Customer
SPAZIO
realized it needed to do a better job of leveraging email in order to keep
in touch with its customers, boost traffic to its website, generate foot
traffic to the showroom, increase newsletter subscribers and build
out-of-town and word-of-mouth sales. The company discovered that email
catalogs and newsletters offered a golden opportunity to open a dialogue
with subscribers while meeting marketing and growth goals.
SPAZIO chose High Impact eMail based on the design quality of the HTML
email templates and the image upload service ReadyShare. Using ReadyShare,
SPAZIO was able to upload its large stock of stunning photos to the
Internet in order to be included in the email pieces. Classy, professional
images of armchairs,
sofas and other furnishings now catch the reader’s eye immediately when
they open SPAZIO email.
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July 2004 SPAZIO Newsletter
"High Impact eMail has
helped us drive traffic to our website, increase communication with
our customers and - most importantly - allowed us to increase sales in
our showroom and from out of town clients. SPAZIO would recommend this
program to any business looking to implement a cost-effective email
marketing strategy."
-Amy Morrow
Program Manager at SPAZIO |
The Results
SPAZIO found
High Impact eMail to be a cost-effective way to exceed each of its online
marketing goals. The company saw a massive response – much higher levels
of foot traffic to the showroom floor – immediately after the first batch
of High Impact eMail messages were sent. Customers walked into the
showroom carrying printed versions of the email. Long distance sales over
the telephone increased dramatically overnight. The rich, graphical nature
of the email clearly resonated with the SPAZIO customer.
A
favorable customer response continued in subsequent email campaigns.
Quickly finding its email marketing rhythm, SPAZIO settled into a schedule
of sending a new High Impact eMail message every two weeks. A combination
catalog and newsletter that features new additions to the showroom floor
and special sale offers, customers can now look forward to the regular
email update from their favorite art and furnishings store.
On
all fronts, High Impact eMail has helped SPAZIO use email to grow its
business and enhance its high level of customer service.
For more information on SPAZIO, go to:
http://www.spaziointeriors.com/home.jsp
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