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IN THIS ISSUE:

Legal Sea Foods Goes Upscale with ACT! 6.0 and High Impact eMail Solution

A Fish Company in the Restaurant Business
Legal Sea Foods has made it. When you’re the culinary icon of New England Seafood, not only by tourists, but New Englanders alike, you know you’ve made it.

New Englanders know their seafood. And for over 50 years, Legal Sea Foods has set the standard for quality and freshness in the restaurant business. Legal Sea Foods has been dedicated to serving absolutely the freshest fish in the seafood industry.  Their slogan, “If it isn't fresh, it isn't Legal!" says it all.

While the company focuses on fresh fish, they rely on their Director of Guest Relations, Dick Syatt, a former radio talk show host and nightclub promoter to keep in close touch with Legal Sea Food’s most distinguished customers. Syatt refers to himself as the company Schmoozer, meeting and greeting thousands of guests everyday. Everyone who eats at Legal Sea Foods, is considered a “guest,” and not a customer.

Dick Syatt has been schmoozing for Legal Sea Foods for three years, and fashions himself as the person with the bullhorn.

“For as long as I can remember, I have been a promoter. First as a radio talk show host, next as a nightclub promoter of singles parties, now the Director of Guest Relations at Legal.” 

Always looking for new ideas, Dick Syatt read The Tipping Point, How Little Things Can Make a Big Difference, by Malcolm Gladwell. In the book, Gladwell explains how ideas, products, messages and behaviors spread just like viruses do.

Syatt set out on a mission to exploit the ideas in the book. In order to start “word of mouth epidemics” about Legal Sea Foods, he decided to seek out the three pivotal personality types, the connector (individuals with large rolodexes), mavens (experts who like to pass along knowledge) and the salesman (those who like to persuade the uninitiated). Putting the theory into action, he contacted each of his 26 restaurants with instructions to send him their top 50 most passionate, most loyal, most frequent guests.

More On...How Dick Syatt keeps his emails fresh...

Have a New England dinner tonight! Legal Sea Foods can overnight you a lobster dinner, and it'll be fresh as if you were eating it on the Boston Harbor. Check it out at www.legalseafoods.com

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Personalize Relationships with High Impact eMail and ACT!
Combine HTML email and ACT! Email Merge for a complete e-marketing solution

They say there is nothing better than the sound of your own name. And although we haven't found a way for an email to scream out a person's name, the combination of High Impact eMail and ACT! comes pretty close to it.

The combination of High Impact eMail's eye-catching HTML email templates and ACT!'s easy to use mail merge, your emails will definitely catch some attention.

Here's how to do it:

Step 1: Convert our HTML Template
Right click on the template of your choice. Click on Save as ACT! template. This will convert our HTML email template to an ACT! template which is in the format*.gmt

Step 2: Open the ACT! Template
You will find the newly converted ACT! template by going to:
Write | Edit Graphical (HTML) Email Template...
Your template can be found in the folder High Impact eMail templates for ACT!

Step 3: Use the template for mail merge
Insert merge fields as you would with other ACT! templates.
You can use these templates exactly as you would with other ACT! templates.

For detailed instructions download our FREE High Impact eMail and ACT! Mail Merge 3 Step How-to Guide.

Right Click and "Save Target As" to Download NOW

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Ask the ZONE Expert

Q: It is my understanding that High Impact eMail 2.0 minimizes the size of the message by linking back to images that are not stored within the actual email thus minimizing the footprint in the inbox. Once the email is opened, images are retrieved and stored locally are they not?

A: The images are downloaded in the sense that images are cached in a temporary folder, as all web images are - like when you go to a website. The reason the images are stored locally is to minimize the load time of a website/HTML email. But it is not downloaded in a visible way.

To delete these cached images, go to Control Panel | Internet Options. Under Temporary Internet Files, click on Delete Files. As a general rule, it is good to delete these files occasionally since these files get built up over time and take up space on your computer.

Have a question for the ZONE Expert? Let us know at Expert@TemplateZone.com

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