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Free Download ZONE
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Absolutely FREE templates!
Coming Soon:
Ebooks and Manuals
Get the first glimpse of our new eBook and Manuals Template
Pack for OfficeReady.
Watch out for it, it's coming soon!
Compliments of TemplateZone, one of each is included in
the download below.
Dusky Green Ebook & Monochromatic Lavender Manual
The templates can be used with or without
OfficeReady
Professional 3.0 and
OfficeReady PDF
Edition, but some features will not be operational.
To put the templates in the OfficeReady Browser, unzip
the contents into the following folder:
C:\ Program Files | OfficeReady Pro 3.0 | Templates | OfficeReady
Professional 3.0 |
You will find your templates in a new folder called
"Freebies" in the OfficeReady browser.
Download our free samplers:
OfficeReady Professional 3.0
High Impact eMail Version 2.0
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Why ask why?
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The
Power of Why: Your Psychological Ally to Marketing Success!
By Sean D'Souza
Here's why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” my mother said to me angrily.
I was at a wedding and seven years old. Back then, at a lot of the weddings we
used to go to, the food would be pre-served on a plate. I could never get
enough of those calorie-ridden platters. Waylaying different waiters, (so I
would not be recognised), I’d polish 3-4 plates without blinking an eye.
Mum wasn’t impressed, and told me to stop and desist.
“Why?” I’d ask. Her stock reply was always, “It’s bad manners to do that.”
This Dustbin Hoffman act obviously got her goat, but it left me unfazed. It
must have bugged her more than I expected though, because in a short while Dad
was peering down at my food-stuffed face.
My question remained unchanged. “WHY?”
“If you invite a hundred people to a wedding, how many would you cater for?”
he asked. “A hundred,” I answered, proud of my analytical genius. “If you ate
four plates,” he continued, “how many would remain?” He prompted quickly,
“Ninety-six right?” I nodded vigorously. “That means some people don’t eat. If
you’re so hungry, we can go out after the wedding and get something to eat,
but don’t deprive others.”
Dad Made Sense, Do You?
Dad understood psychology. He had to sell my brain an idea that my rumbling
stomach didn’t want to understand. And he did it by answering the question,
'WHY?' How many of us ignore this powerful trigger in our marketing because it
seems too obvious, almost too simple?
Why 'Why?' Puts Elvis’ Shaking and Moving to Shame
Let’s examine the six honest men. What, How, When, Where, Who and Why. Which
one of these is the most powerful psychological movers of them all? This would
be better answered with an example.
Why Does 90% of Advertising and Marketing Communication Go
Down the Drain?
Simple. Look for the WHY in advertising and scarcity pops up instantly. All
the fancy layouts and the smart headlines can’t quite compensate for the
niggling question that goes unanswered. All your customers want to know is,
Why should I choose you? Why should I take this decision? Why should I spend
this money? Why should I look at your website? Why should I read your
brochure?’ Why should I listen to your speech?
‘Why? Why? Why?’
Dump the cotton woolly fluff. Get your customer’s brain to go scrambling like
an over-enthusiastic pup after a Frisbee. Once you have enough WHY factor
built into what you’re selling, everything else is just clip, clop, fall in
place stuff.
More On...Auditing and the Level of Why...
Don't miss out! Get A Special Report from PsychoTactics
(See Box above)
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Tip ZONE
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Do you want others to
see how much you're making? (or paying?)
Password-Protect your PDF for 'your
eyes only.'
Surprise! The internet has not only made businesses more
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The PDF converter in OfficeReady Professional 3.0 and
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for those very private documents such as invoices, reports, memos and budget
worksheets.
It's easy to do! Here's how:
 1. After you've prepared your document, click on the PDF
icon in the OfficeReady Toolbar.
2. Check 'Password protect the file'
3. The dialog box will expand and give you the option to
choose a password for yourself and your recipient. You can even protect your
text and images by choosing whether
your recipient is allowed to print, edit, or copy your text and images. You
can also choose to email the PDF in this step as well. Hit 'okay' - and you're
finished! Learn more about
OfficeReady
Professional 3.0 or OfficeReady PDF Edition by going to our website at
www.templatezone.com.
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Expert ZONE
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Ask the ZONE Expert
Q: When I send a group email using High Impact
eMail, I don't want everyone to see who I am sending to. Is there a way to
hide this?
A: Yes - in Outlook
and Outlook Express, you can 'Blind Carbon Copy' (BCC) a message so that the
email addresses cannot be seen by a group of recipients.
In your new mail message window hit "To" - move the
group you are sending to the "BCC" field.
Have a question for the ZONE Expert?
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Expert@TemplateZone.com
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News ZONE
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KMT
Software/TemplateZone.com releases OfficeReady PDF Edition -
A user-friendly Excel, PowerPoint and Microsoft Word to PDF Converter.
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