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Send us examples of work you've done in OfficeReady Professional or High Impact eMail and we may feature you in our newsletter.

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IN THIS ISSUE:

7 Nitty-Gritty Tips to Publish a Monthly e-Newsletter
By Debbie Weil
Publisher, WordBiz Report

Is killer content killing you? Too much of it? Not enough? Do you notice the months getting shorter and your deadlines rolling around with increasing frequency?

If publishing a regular email newsletter is becoming a chore - if not a huge headache - listen up for seven nitty gritty tips from the trenches.

(Tips are written specifically for HTML newsletters.)

1. Re-examine why are you publishing
If you've published for a while (say, at least four issues), you've established a track record with your readers. But what are you getting in return?
 
Most e-newsletters are a cross between a branding tool and a lead-generating tactic. Evaluate which yours is. And which marketing tactic is more important to you right now. If you're not generating a significant number of leads with each issue, you might consider cutting back to bi-monthly (every two months) or even quarterly.

You'll get more ROI out of your e-newsletter if you continue to publish it, rather than run out of steam after four or five issues.

2. Assign a point person
Designate an inside point person to keep track of all the details. Whether or not you are using a Web-based service to deliver your e-newsletter, you need at least one staff member whose job responsibility includes "getting the newsletter out." 

This can be a junior staffer who is meticulous as well as a good writer and editor. Ideally, he or she will have a basic knowledge of HTML. Be nice to this person.

More...On to planning, getting ideas for your newsletter...

Download a free guide to killer copywriting when you sign up for
WordBiz Report.

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"The Logo Creator is fun and user-friendly. I was able to create a professional logo within minutes of installation. I couldn't believe the control I had over my logo creation. I was able to customize my logo by importing images and using all the different features. It looked exactly the way I wanted."

-Jim Kinlan
President, of TemplateZone.com

There's no way around it. You need a professional logo to tell your customers that you are a professional company. A poor logo (or no logo at all!) can potentially make your business look a bit amateurish.

This is where The Logo Creator comes in! The Logo Creator makes it easy to achieve that powerful look and feel you want for your company.

Why pay for an expensive designer? - With The Logo Creator software, YOU are the designer!

Sell the logos you create! - That's right! If you're a designer, webmaster,  or service provider ...you can sell the logos you create with The Logo Creator to your own customers! Start a whole new business or add a powerful service to your current client base.

Easy to use - Anybody can use The Logo Creator. The Logo Creator has done all the hard work for you, you just have to customize the templates.

Your new logo is perfectly compatible with OfficeReady Professional! Import your newly created logo into your email campaigns for a strong, memorable branding experience that will set your company above your competition!

Only $49.95
That's 26, professionally made, modifiable logos for less than a designer will charge you for just one!

Photo-Editing Made Easy with PhotoImpact 8 
Great for using with High Impact eMail 2.0 and OfficeReady Professional 3.0!

Ulead PhotoImpact 8 gives you total image editing for the PC. Easily manage and enhance digital photos, create stunning graphics and produce high-impact Web pages for personal or business use. Fix bad photos instantly with one-click auto correction commands. Add extra pizzazz with impressive filters, special effects and professional raster, vector, and 3D tools. PhotoImpact gives you everything you need to achieve professional results fast.

Order PhotoImpact 8 in the next thirty-days and save 15% with this coupon code: TEMPZONE

You will be asked for a coupon code during the checkout process on the Ulead.com web site.
 

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Do It Yourself Business Cards as easy as 1-2-3!
Save time and money with the OfficeReady Professional 3.0 Copy Feature

Never run out of Business Cards again! The OfficeReady Professional 3.0 Copy Feature lets you quickly and easily print out your own business cards in minutes.

Here's how:

Step 1: Choose the design of your liking. The card to the right is "Striking Moss Green Business Card" in the Stationery Template Pack Set III.

Apply your profile, and watch OfficeReady automatically create your business card for you.

Step 2: Make any adjustments you want and then click on the "Copy to blank cell(s)" icon. This copies your business card to the entire page which is pre-formatted to a standard 10 business card paper you can purchase at any office supply store.

Step 3: You're done!
All you need to do is print it out.

The Copy Feature is not limited to business cards. You can also use it for postcards and photo sheets. Don't waste time and money on professional printers when you can do it yourself and look just as professional while saving time and money.

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Ask the ZONE Expert

Q: I sent an email using High Impact eMail and when the recipient replied, the URLs appeared in the email rather than the email coming back to me in the format in which it was sent using a High Impact template. Is this normal?

A: The format of any HTML email when replied to is dependent on the recipient's email client. There are some email clients that will simply convert HTML to plain text in a reply. For example, Hotmail will display the email in the original HTML formatting the message was sent,  but if you reply or forward the message, it strips out the HTML.

Another reason for this formatting discrepancy is if the recipient's format setting for sending emails is set on plain text. The email client will convert the HTML format to a plain text format.

This issue goes for all HTML email, and not just High Impact eMail messages.

Have a question for the ZONE Expert? Let us know at Expert@TemplateZone.com

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News ZONE 

New PowerPoint Template Packs released for OfficeReady Professional 3.0. The 3 new packs are: Financial PowerPoint Template Pack, Human Resources PowerPoint Template Pack and Human Resources PowerPoint Template Pack. Click for more info.