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April/2003

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April 2003, Issue 5

IN THIS ISSUE:

Email as a Branding Tool 

Branding Your E-Mails, Part 1


TemplateZone.com collaborated with Martin Lindstrom, to create an e-Letterhead for MartinLindstrom.com with a branded logo, colors and signature

By Martin Lindstrom.com
Author of BRANDchild

Here's irony. I not only remember, but still possess, an artifact from the '80s: a special "letterhead book." These publications accommodated thousands of letterhead, envelope, and label designs. Designing a letterhead had become a work of art, honed by the imperative of clearly reflecting a company's brand image.

By 1998, most Western countries noticed electronic mail exceeded the "snail mail" output and input. Suddenly, e-mail replaced regular mail. This signaled the demise of good old, paper-based letterhead.

Why has virtually no attention been given the design of electronic letterhead? If I review the approximately 300 e-mails I receive on a daily basis from various companies all over the world, just five -- yes, you read that right: five -- e-mails are equipped with brand markers. By brand markers, I mean something beyond a signature line in Courier New font.

How many business e-mails do you send daily? 100? More? How many letters do you send every day? 10? Fewer? In all likelihood, you send 10 times as many e-mails as you do paper mail. Yet, I'll bet the first thing you did when your company opened its doors was to print... yes, letterhead! Right? Why wasn't the first thought designing e-letterhead? An e-mail template to reflect your company's spirit. You must have known you'd use e-mail in communications many times more frequently than any other medium.

More...on to the characteristics of email branding...

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Tip ZONE 

Working on Multiple Computers 
Importing and Exporting Profiles

You've got a problem: the deadline to finish your company newsletter is looming - but you also promised the kids you'd be home in time for dinner. TemplateZone can help! Our flexible usage policy allows you to install our software on as many computers as you own. So head home for dinner and then finish the newsletter on your home computer. Problem solved.

The Import/Export feature in High Impact eMail 2.0 and OfficeReady Professional 3.0 makes working on multiple computers easy. Here's how to do it:

In OfficeReady Professional 3.0:

1. In the OfficeReady Professional 3.0 browser, go to Profiles | Import/Export Profiles...
2. Choose a location to Import the file and name the folder.
3. Transport the folder by saving it to a floppy disk or compress the file and email it to yourself.

On the computer you are importing the profile to, make sure you have installed OfficeReady Professional 3.0. In the OfficeReady Professional 3.0 browser, go to Profiles | Import/Export Profiles... and click the "Import Profile" button. Locate the Profile on your computer hard drive and click OK. The Profile is now on this machine too.

In High Impact eMail 2.0:

1. In the High Impact eMail 2.0 browser, go to Tools | Options and click on the "Import/Export" tab.
2. You also have the option of exporting your ReadyShare settings as well. Check "Export ReadyShare Settings" if you wish to transfer your ReadyShare login information.
3. Click on Export Settings and the file will be saved as a *.dat file. Save the file onto a floppy disk or an easily accessible location.

On the computer you are importing the profile to, make sure you have installed High Impact eMail 2.0. In the High Impact eMail browser, go to Tools | Options | Import/Export tab. Click on "Import Settings" and click on the *.dat file to import the settings into High Impact eMail.

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Expert ZONE 

Ask the ZONE Expert

Q: When I hit enter in a High Impact eMail message, it goes down two lines. How do I get it to go down just one line?

A: To go to the next line, instead of two lines down, hold down the shift key when hitting enter. (shift + enter)

In HTML, "Enter" equates to a new paragraph. By holding down shift when you hit enter, the HTML will register it as only a line break.

Have a question for the ZONE Expert? Let us know at Expert@TemplateZone.com

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Office Expert Newsletter - a monthly publication from TemplateZone.Com
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