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Offer Extension!
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Get 2 Bonus Template Packs when you buy
OfficeReady Professional 3.0
Newsletter
Template Pack Vol. I (Reg. $29.95)
Classic Reports Template Pack
(Reg. $29.95)
Special Price:
$59.95



Get 2 Bonuses when you buy
High Impact eMail Version 2.0
Newsletter
Template Pack Vol. I (Reg. $29.95)
Email Newsletter eMarketing
ebook.
(Reg. $29.95)
Special Price:
$49.95


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Template Wishlist
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I had this template...
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Weasel Coffee,
$1.33 DVDs,
and the American War |
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Email as a Branding Tool
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Branding Your E-Mails,
Part 1
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TemplateZone.com collaborated with
Martin Lindstrom, to create an e-Letterhead for
MartinLindstrom.com
with a branded logo, colors and signature |
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By Martin Lindstrom.com
Author of BRANDchild
Here's irony. I not only remember, but still possess, an
artifact from the '80s: a special "letterhead book." These publications
accommodated thousands of letterhead, envelope, and label designs. Designing a
letterhead had become a work of art, honed by the imperative of clearly
reflecting a company's brand image.
By 1998, most Western countries noticed electronic mail exceeded the "snail
mail" output and input. Suddenly, e-mail replaced regular mail. This signaled
the demise of good old, paper-based letterhead.
Why has virtually no attention been given the design of electronic letterhead?
If I review the approximately 300 e-mails I receive on a daily basis from
various companies all over the world, just five -- yes, you read that right:
five -- e-mails are equipped with brand markers. By brand markers, I mean
something beyond a signature line in Courier New font.
How many business e-mails do you send daily? 100? More? How many letters do
you send every day? 10? Fewer? In all likelihood, you send 10 times as many
e-mails as you do paper mail. Yet, I'll bet the first thing you did when your
company opened its doors was to print... yes, letterhead! Right? Why wasn't
the first thought designing e-letterhead? An e-mail template to reflect your
company's spirit. You must have known you'd use e-mail in communications many
times more frequently than any other medium.
More...on
to the characteristics of email branding...
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Deal of the Month ZONE
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Tip ZONE
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Working on Multiple Computers
Importing and Exporting Profiles
You've got a problem: the deadline to finish your company
newsletter is looming - but you also promised the kids you'd be home in time
for dinner. TemplateZone can help! Our flexible usage policy allows you to
install our software on as many computers as you own. So head home for dinner
and then finish the newsletter on your home computer. Problem solved.
The Import/Export feature in High Impact eMail 2.0 and
OfficeReady Professional 3.0 makes working on multiple computers easy. Here's
how to do it:
In OfficeReady Professional 3.0:
1. In the OfficeReady Professional 3.0 browser, go to
Profiles | Import/Export Profiles...
2. Choose a location to Import the file and name the folder.
3. Transport the folder by saving it to a floppy disk or compress the file and
email it to yourself.
On the computer you are importing the profile to, make sure you have installed
OfficeReady Professional 3.0. In the OfficeReady Professional 3.0 browser, go
to Profiles | Import/Export Profiles... and click the "Import Profile" button.
Locate the Profile on your computer hard drive and click OK. The Profile is
now on this machine too.
In High Impact eMail 2.0:
1. In the High Impact eMail 2.0 browser, go to Tools |
Options and click on the "Import/Export" tab.
2. You also have the option of exporting your ReadyShare settings as well.
Check "Export ReadyShare Settings" if you wish to transfer your ReadyShare
login information.
3. Click on Export Settings and the file will be saved as a *.dat file. Save
the file onto a floppy disk or an easily accessible location.
On the computer you are importing the profile to, make sure
you have installed High Impact eMail 2.0. In the High Impact eMail browser, go
to Tools | Options | Import/Export tab. Click on "Import Settings" and click
on the *.dat file to import the settings into High Impact eMail.
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Expert ZONE
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Ask the ZONE Expert
Q: When I hit enter in a High Impact eMail
message, it goes down two lines. How do I get it to go down just one line?
A: To go to the next
line, instead of two lines down, hold down the shift key when hitting
enter. (shift + enter)
In HTML, "Enter" equates to a new paragraph. By holding
down shift when you hit enter, the HTML will register it as only a line
break.
Have a question for the ZONE Expert?
Let us know at
Expert@TemplateZone.com
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