Business Strength AnalysisThis worksheet helps you to analyze the strengths that your company has in a particular market (or product offering). You perform this analysis based on criteria that you can specify and weights that you assign. |
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Competitor AnalysisThis worksheet allows you to rate your company and the competition on a series of competitive attributes that you define using a scale of 1 to 5. |
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Marketing Function Score CardThis worksheet allows you to perform a quarterly analysis of your marketing function based on criteria that you define and weights that you assign. |
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Market Attractiveness AnalysisThis worksheet helps you to analyze the attractiveness of a particular market (product) opportunity based on criteria that you can specify and weights that you assign. |
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Product Competitive AnalysisThis worksheet helps you to analyze the attractiveness of a particular market (product) opportunity based on criteria that you can specify and weights that you assign. |
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