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Crane & Co. Announces Stationery Designs for High Impact eMail
Classic Stationery Designs Now In Digital Stationery Format for Use in Microsoft Outlook, Outlook Express
DALTON, Mass. - (BUSINESS WIRE) - August 7, 2002 - The Crane Paper Company today announced it is partnering with KMT Software to create email templates inspired by Crane's stationery designs. The first Crane Template Pack is available immediately as an add-on to KMT's High Impact eMail, an add-on for Microsoft Outlook and Outlook Express that lets users add impact and style to their email communication.
"A recent study indicated that more than 11 billion emails are sent each day," said Megan Kuntze, Crane's manager of consumer marketing. "From our vantage point, email has helped revive the art of writing, especially among young people. It promotes interpersonal communication and closer relationships with family and friends, and actually is fostering a return to traditional letter writing. Our electronic designs help users make their messages stand out among the clutter."
Early users of the Crane's Template Pack applaud the efforts of the 200-year-old stationer known for the quality of its products. "Establishing the right image with a prospect is key for me," said Rick Faulk, CEO of IntraNets.com. "I use these Crane electronic designs when I want to send a special message to a colleague or a prospective client that we are courting. They really get the attention of the recipient."
KMT Software adapted Crane's paper designs in a way that retains the beauty and quality of the original engraved paper. More than 30 designs were digitally rendered. In each design, the user has the option to automatically include profile information, such as a company logo, a script signature, or other personal information. The template pack includes many Crane favorites, including the Lady Bug, Lady Shoe, Night Sky and Sports Car designs. You can view the entire gallery of these designs at http://www.templatezone.com/hiemail/template-packs.asp
KMT carefully crafted the look of each Crane design into an email template that is compatible with virtually every user's system. The templates are easy to use and each email is very compact in size and fast to download.
KMT is the world's largest developer of add-on content for Microsoft Office. "When we started to develop High Impact eMail, Crane's was our ideal partner for creating a package of high-quality designs," said Jim Kinlan, vice president for marketing at KMT. "Crane's is the gold standard of quality, and we wanted our customers to have that unfair advantage when they communicate with their clients."
The Crane Template Pack for High Impact eMail is available today for purchase at www.crane.com for the list price of $29.95. For a limited time, users can purchase the full High Impact eMail product and the Crane Template pack for $49.95, a $79.90 value. A sampler version of High Impact eMail and the Crane Template pack is also available at www.crane.com. High Impact eMail and more than 15 other template packs are available at www.templatezone.com.
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