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eMarketing Suite

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Worksheet Information

eMarketing Suite includes 36 Excel Worksheets to help you plan all your online marketing campaigns. Budget, forecast, and analyze sales, clicks, and advertising and be ahead of your competitors. Click on a category to see descriptions and screenshots of worksheets available

Sales Forecast
Show projected sales and consolidate all your e-marketing campaigns to forecast sales.
eBudget
Budget all your internet marketing expenses, both production and operational
Competitive Analysis
Be the one to keep score and know your strengths. Decide whether possible markets are penetrable or not worth the effort.
Sales Analysis
Compare forecasts to actual and effectiveness of sales force.
Profit Measures

Estimate your contribution margin based on sales and costs.
Pricing
Determine prices based on mark-up rate or return on investment
Metrics
The Metrics Workbook contains dozens of worksheets to help you analyze and forecast your eMarketing efforts. It includes worksheets for customer metrics, email metrics, banner metrics, promotional metrics, web site metrics, and list development.

eMarketing Suite is a supplement to Internet Marketing: Building Advantage In a Networked Economy
Click here for more information.
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