Company Background
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As the premier Austin,
Texas showroom for contemporary art and furnishings,
SPAZIO offers enduring design choices for
living and office space. Featuring
internationally acclaimed brands and a
commitment to providing outstanding customer
service, SPAZIO has managed to capture and retain a
healthy base of customers.As a result,
SPAZIO has been rewarded with success and growth.
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Using
Email to Dialogue with the Customer
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SPAZIO
realized it needed to do a better job of leveraging
email in order to keep in touch with its customers,
boost traffic to its website, generate foot traffic to
the showroom, increase newsletter subscribers and build
out-of-town and word-of-mouth sales. The company
discovered that email catalogs and newsletters offered a
golden opportunity to open a dialogue with subscribers
while meeting marketing and growth
goals.
SPAZIO chose High Impact eMail based on the design
quality of the HTML email templates and the image upload
service ReadyShare. Using ReadyShare, SPAZIO was able to
upload its large stock of stunning photos to the
Internet in order to be included in the email pieces.
Classy, professional images of armchairs, sofas and
other furnishings now catch the reader’s eye immediately
when they open SPAZIO email.
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 The Results
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SPAZIO found High Impact eMail to
be a cost-effective way to exceed each of its online
marketing goals. The company saw a massive response –
much higher levels of foot traffic to the showroom floor
– immediately after the first batch of High Impact eMail
messages were sent. Customers walked into the showroom
carrying printed versions of the email. Long distance
sales over the telephone increased dramatically
overnight. The rich, graphical nature of the email
clearly resonated with the SPAZIO customer.
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A favorable customer response continued
in subsequent email campaigns. Quickly finding its email
marketing rhythm, SPAZIO settled into a schedule of sending a
new High Impact eMail message every two weeks. A combination
catalog and newsletter that features new additions to the
showroom floor and special sale offers, customers can now look
forward to the regular email update from their favorite art
and furnishings store.
On all fronts, High Impact eMail has
helped SPAZIO use email to grow its business and enhance its
high level of customer service.
Testimonial
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"High
Impact eMail has helped us drive traffic to our website,
increase communication with our customers and - most
importantly - allowed us to increase sales in our
showroom and from out of town clients. SPAZIO would
recommend this program to any business looking to
implement a cost-effective email marketing strategy."
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Amy Morrow, Program Manager at SPAZIO
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